Privacy Policy

1.Introduction

This Privacy Policy describes how Ethereal / Ethereal Colours, operated by Dinkemor Pictures Pvt Ltd and/or its subsidiary(ies) and/or affiliate(s) (collectively referred to as “Ethereal” / “Ethereal Colours” / “Company”/ “Us”/ “Our”/ “We”), collect, use, share, and protect personal data when you visit or use our website www.etherealcolours.com  as well as its mobile application [as and when the same is made available] (or any other technological variants thereof, accessible through a computer, mobile or any internet connected device(s) or any other means to access the same from time to time), and the products and related services (collectively, the ‘Services and Products’)

By using the Services and Products, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Services and Products.

2.Who we are and how to contact us

• Website: www.etherealcolours.com
• Operating Company: Dinkemor Pictures Pvt Ltd
• Privacy contact email: subscriptions@etherealcolours.com

If you have any questions about this Privacy Policy or how your data is handled, you can contact us at the email above.

3.Personal data we collect

When you use our Services and Products, we may collect the following types of personal data:

• Account and subscription information:
  • Name
  • Email address
  • Contact number
  • Gender
  • Age
  • Address/Place (city/region/country or similar location information you provide)
• Payment information:
  • Payments are processed through third‑party payment providers such as Razorpay. This activity is handled solely by such platform providers. The subscriptions, voluntary contributions or paid Services and Products may be on auto renewal mode unless cancelled. If at any point You do not wish to auto-renew your subscription, You may cancel Your contribution or subscription before the end of the contribution/subscription term.We do not store your full card or bank details on our own servers. Limited billing-related information (such as transaction IDs, payment status, amount, and time) may be stored to maintain payment records.
• Usage and interaction data:
  • Information about how you interact with our content (such as viewing content, likes, comments, shares on platforms that support these features)
  • Basic technical information collected by analytics tools (such as IP address, browser type, device type, pages visited, and timestamps), to the extent permitted by applicable law

We do not intentionally collect any special categories of personal data (such as data about health, religion, political opinions, etc.).

4.How we collect personal data

We collect personal data in the following ways:

• Directly from you when You:
  • Create an account or subscribe on Our website
  • Contact us via email or forms
  • Interact with Our content (e.g., comments or likes where supported)
• Automatically, via cookies and similar technologies, when You:
  • Browse or use our website (for example, through basic functional cookies and third‑party analytics tools)

5.How we use personal data

We use Your personal data for the following purposes:

• To provide and operate our Services and Products:
  • Creating and managing Your account
  • Allowing you to access, view, and download Our content
  • Enabling content interactions such as comments, likes, and shares where supported
• To process payments and subscriptions:
  • Processing payments through third‑party payment providers (e.g., Razorpay)
  • Managing billing, invoices, and payment records
• To communicate with you:
  • Sending emails about new content uploads
  • Sending important service‑related or administrative messages (for example, changes to this Privacy Policy or to our terms)
  • Responding to your questions and support requests
• To improve and protect our Services and Products:
  • Monitoring performance and usage to improve our website and content
  • Detecting and preventing fraud, abuse, or security incidents
  • Ensuring compliance with legal obligations and enforcing our terms

The Information as supplied by the Users enables Us to improve the Services and Products and provide You the most User-friendly experience. All required Information is Service dependent and We may use the above said User Information to, maintain, protect, and improve the Services and Products and for developing new Services and Products.

In case You choose to decline to submit personally identifiable Information on Ethereal, We may not be able to provide certain Services and Products to You. In any case, We will not be liable and or responsible for the denial of any Services and Products to You for Your failure to provide the necessary personal Information.

When You register with Ethereal, We may contact You from time to time about updation of Your personal Information to provide You with such features that We believe may benefit / interest You.

We do not use your data for aggressive marketing or mass promotional campaigns; communications are primarily about new content or important updates.

6.Legal bases for processing - we process your personal data on the following legal bases:

• Performance of a contract:
  • To provide you with access to the Services and Products and to process your subscription or payments.
• Legitimate interests:
  • To operate, maintain, and improve the Services and Products
  • To ensure security and prevent misuse
  • To communicate with you about important updates related to the Services and Products
• Consent:
  • Where required by law (for example, for certain analytics or optional communications), we will rely on your consent.

You may withdraw your consent at any time where processing is based on consent, but this will not affect the lawfulness of processing that occurred before withdrawal.

When You use Ethereal (or any of its sub sites), We make good faith efforts to provide to You, as and when requested by You, with access to Your personal Information and shall further ensure that any personal Information or sensitive personal data or information found to be inaccurate or deficient shall be corrected or amended as feasible, subject to any requirement for such personal Information or sensitive personal data or information to be retained by law or for legitimate business purposes. Before processing requests by a User pertaining to access, correction or removal of any Information related to such User, we may ask each User to identify themselves initially and thereafter, the Information requested to be accessed, corrected or removed . We may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning Information residing on backup tapes), or for which access is not otherwise required. In any case, where We provide Information access and correction, We perform this Service free of charge, except if doing so would require a disproportionate effort. Because of the way We maintain certain Services, after You delete Your Information, residual copies may take a period of time before they are deleted from Our active servers and may remain in Our backup systems.

7.Data sharing and third parties

We do not sell your personal data. However, we may share personal data with the following categories of recipients, only to the extent necessary for the purposes described in this policy:

• Payment service providers:
  • Third‑party payment processors such as Razorpay to process your payments securely.
• Service providers and professional advisors:
  • Chartered accountants (CAs) and other professional advisors for accounting, tax, and compliance purposes
  • Technical service providers who help operate, secure, and maintain our website and infrastructure
• Analytics and advertising providers:
  • Third‑party analytics tools (such as web analytics services) to understand how our Services and Products are used and to improve user experience. These providers may use cookies or similar technologies.
• Legal and regulatory authorities:
  • Where required to comply with legal obligations, respond to lawful requests, or protect our rights, users, or others.

Any third parties that process your personal data on our behalf act as processors and are required to handle the data securely and in accordance with applicable data protection laws and our instructions.

The Ethereal Platform may include links to other websites or applications (“Linked Platforms”). The Company is not privy to nor does it exercise any control over the data collection policies of such Linked Platforms, and the User agrees and acknowledges that the Company shall not be held responsible for the data collection policies of any Linked Platform(s). Once You leave Our servers (You can tell where you are by checking the URL in the location bar on Your browser), use of any Information You provide is governed by the privacy policy of the operator of the Linked Platforms You are visiting which may be different from this Privacy Policy.

Except as provided under this Privacy Policy, We do not share any personally identifiable Information to third party websites / advertisers / ad-servers without Your consent.

8.International data transfers

Your personal data may be processed and stored in servers located in countries other than your own. These countries may have different data protection laws than your country of residence.

9.Data retention

We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy, including:

• For the time your account is active
• For the duration required by law for accounting, tax, and regulatory obligations
• For the period needed to resolve disputes, enforce agreements, and protect our legal rights

When personal data is no longer needed, we will delete or anonymize it in a secure manner.

10.Children’s privacy

Our Services and Products are available to users under 18, and we do not perform age verification at sign‑up. The Services and Products are primarily intended for a general audience and are not specifically directed at children.

If you are a parent or guardian and believe that your child has provided personal data without your consent, please contact us at subscriptions@etherealcolours.com so that we can review and, where appropriate, delete the data or take other measures.

11.Cookies and tracking technologies

We use only basic cookies and similar technologies necessary for the functioning and security of the website (for example, to ensure pages load correctly and to maintain your session).

Some third‑party services we use, such as payment providers and analytics tools, may place cookies or similar technologies to perform their functions. You can usually control cookies through your browser settings, but disabling certain cookies may affect basic functionality of the site.

12.User accounts and deletion

You can create an account to access certain parts of our Services and Products. You are responsible for maintaining the confidentiality of your login details. You will have an option to delete your account yourself. Once an account is deleted, we will remove or anonymize personal data associated with that account, except where we must retain certain information for legal, security, or legitimate business reasons (such as transaction records).

13.Content interactions and user‑generated content

You can interact with our content by viewing, downloading, commenting, liking, or sharing, depending on the features available on our website or integrated platforms (e.g., video platforms or social media).

You cannot upload your own posts, images, or other content directly to our website. If you leave comments or interact through third‑party platforms, those interactions are also subject to the privacy policies of those platforms.

14.Third‑party websites and services

Our Services and Products may contain links to or integrations with third‑party websites, services, or platforms (such as video hosting, payment gateways, and social media). This Privacy Policy applies only to our Services and Products. We are not responsible for the privacy practices of third‑party sites or services. You should review their privacy policies before providing any personal data.

We take appropriate security measures to protect Ethereal and Your Information against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of Our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where We store personal data. All Information gathered on Ethereal is securely stored within the Company controlled database on a best-effort basis. The database is stored on servers secured behind a firewall; access to the servers is password-protected and is strictly limited. However, We cannot guarantee the security of our database, nor can we guarantee that Information You supply will not be intercepted while being transmitted to Us over the Internet. Further, You agree and confirm that any Information You include in a posting to the discussion areas on Ethereal is available to anyone with Internet access.

15.Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the Services and Products. When we make changes, we will update the “Last updated” date at the top of this page. In case of significant changes, we may also notify you by email or through a notice on our website. Please review this policy periodically to stay informed about how your data is handled.

16.Governing Law

This Privacy Policy shall be governed by the Laws of India. The Courts of law at Delhi/New Delhi shall have exclusive jurisdiction over any disputes arising in relation to these privacy policy.

17.How to contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at: subscriptions@etherealcolours.com